Large constellation graphic with lines drawn between points

ABOUT ANALYTICS & INSIGHTS MATTER

OUR APPROACH

AIM works at the intersection of social science and advanced data analytics to better understand the human experience.

Outdoor binoculars pointed at sun during sunrise picture

We amplify the impact of organizations addressing the most pressing human and social issues of our times, by first understanding what deeply motivates human behavior and then presenting strategies designed to work at the true heart of change.

We’re passionate collaborators and guides, here to expand upon your capabilities for determining where and how to deploy resources to equitably improve communities, workplaces and lives in ways that really matter.

AIM is a small consultancy, able to affordably scale to match the objectives of large and medium-sized projects. We stand poised with a robust professional network of trusted partners who we call upon as needed, spanning creative, media, transcreation, and racial equity, diversity and inclusion expertise.

GETTING TO THE HEART

“Working at the heart of change is built on earning the trust of our clients and partners.”

Randy Law, AIM CEO

Getting to the heart of difficult problems requires a willingness to ask and face tough questions, together. And sometimes, to have difficult, candid, conversations if we are to improve urgently needed outcomes.

Without this we simply cannot achieve the breakthroughs necessary for realizing and implementing what will lead to measurable change. AIM values and works to cultivate honest, productive, and respectful communication where all perspectives are actively sought and encouraged.

WALKING OUR TALK

When Randy and Irene designed AIM, they did so to bring their values, vision, experience, and talents into full alignment with their professional work. AIM is a natural extension of who they are and how they live.

Person walking on path near a foggy, snowy mountain picture

AIM’s founders actively seek out opportunities to contribute their time, talent and treasure to advance environmental and human health.

In the spirit of paying it forward, organizations benefiting from AIM’s recent expertise include Littleton Adventist Hospital in Littleton Colorado, Resource Central’s board of directors in Boulder, Colorado, the Turkey Rock Neighborhood Association in Woodland Park Colorado, The City of Denver Colorado, and the many colleagues from across the country who call upon AIM’s trusted expertise.

AIM CERTIFICATIONS

Clients and partners can trust that AIM is who we say we are. AIM is certified by the City of Denver as:

To understand more about our certifications please ask us!

RANDY LAW

Co-founder & CEO
(he, him, his)

Randy has a unique combination of educational and professional background that has inspired and prepared him for doing the best work of his life as Co-Founder and CEO of Analytics and Insights Matter.

For nearly 30 years Randy has been shaping the experiences customers have with Fortune 500 brands through predictive analytics, customer satisfaction, organizational change readiness and performance causal analysis, in the principal roles he’s held with large and small consulting firms.

Also equipped with a PhD in Personality and Social Psychology from the University of Texas, an MA in Clinical Psychology from Michigan State University, a Project Management Certification, and nearly three decades examining complex customer motivations, Randy was primed for a new and more personally meaningful challenge. In 2018, Randy joined his wife and business partner, Irene Pérez Law, in launching Analytics and Insights Matter, combining their educational and business experiences to address social and environmental organizational systems on a broader scale within their own communities.

IRENE PÉREZ LAW

Co-founder & Operations Director
(she, her, hers, ella)

Irene’s diverse career path, spanning executive oversight of operations, finance, human resources, and contract management has prepared and inspired her to support AIM’s operations.

Irene has worked for the State of Colorado in various finance and grant management roles and has extensive experience in nonprofit management with organizations including American Solar Energy Society and Habitat for Humanity of Colorado. She has served on various nonprofit boards including the Colorado Chapter of Amigos de las Americas and currently sits on the board of directors as Chair-Elect for Resource Central, an innovation group devoted to sustainability and resource conservation.

Irene earned a BA in Sociology from Princeton University and a MPA from the University of Texas, Lyndon B. Johnson School of Public Affairs. In April 2019, she went on to earn a Certificate in Social Responsibility from the Center for Ethics on Social Responsibility (CESR) of the University of Colorado, Leeds School of Business.

A native Spanish speaker, Irene and her family have called Colorado home for the past 25 years and she is dedicated to learning about and living a sustainability-focused lifestyle.