All AIM services focus on understanding and cultivating your customer experience ecosystem, which ultimately improves your overall business performance. Similar to biological ecosystems, customer experience ecosystems are the complex and dynamic environments within which your community of customers live and have an ongoing relationship with your company. In addition to your customers, this ecosystem includes things like your employees, your operational environment, your products and services, business locations and social media. The health of your customer experience ecosystem is one of the best predictors of your current and future business success. AIM provides a suite of services that allow you to measure, understand, take action on and improve your customer experience ecosystem, enabling your business to grow and thrive for the long term.