One place to start for many clients is to take stock of how their customer experience ecosystem is currently measured. The adage ”you can’t manage what you don’t measure” absolutely applies here. By systematically examining your existing customer experience ecosystem measurement structure and operations, AIM can suggest ways to update your measurement system to enable more strategic, specific and actionable insights in the future. Such an assessment also allows AIM to suggest the best opportunities for insights attainable now using data from your existing customer experience measurement system.