Some clients would like to discover which customer experience ecosystem factors are most causally related to business performance outcomes, and by how much. Which business performance metric or metrics to focus on can be challenging to define for many clients and is worth some thought before diving in with a detailed analysis. Some industries and companies focus on driving revenue, while others are more interested in increasing the number of units sold, the value of all items purchased per transaction or customer attrition. AIM has cross-industry experience that allows us to work with you early in a project to identify the core business performance metric or metrics most relevant to your business. This enables us to create the most compelling and relevant causal models for establishing how to best improve your business performance while focusing on the most relevant outcome metrics.