AIM takes a principled approach that includes staying true to our mission and values as well as the specifics of how we envision, plan and complete consulting engagements. We believe that you will find our approach refreshing and engaging as well as it enables us to deliver great value to you and your business.
Provide the best customer experience ecosystem insights and guidance available to our clients using sound business principles and leading edge measurement and analytics methods that will improve their business performance.
Our values include building mutual trust, openness, transparency and collaboration with our clients. We believe this is the best way to deeply understand the business problems you are trying to solve, decisions you are trying to make and questions you are trying to answer that will enable AIM to provide you with the most actionable insights possible to drive your business performance.
Central to AIM’s approach is assisting you in understanding and making targeted adjustments to your customer experience ecosystem based on leading edge analytics driven insights. These adjustments are designed to create a better experience for your customers, enhance their loyalty to your business and ultimately to improve your overall business performance.
AIM partners with its clients to ensure that we appropriately frame our engagement to address your strategically relevant business topics. We take the time to ensure that our efforts will yield insights that are specific and actionable as well as having strategic relevance and impact.
Our core competency is in using leading edge measurement and analytics tools and techniques to discover the insights needed to improve on the customer experience and business performance metrics you care about.
Another part of the AIM approach is to use effective project management practices from well-established frameworks (e.g., the Project Management Institute) that integrate the people part of the process with the classic triple constraints of engagement scope, schedule and cost.