AIM has a team of analytics and insights professionals with many years of experience in the analytics and customer experience industries. Our consultants have deep knowledge of analytics with extensive experience in industry leading methods such as structural equation modeling for causal analysis and the analysis of customer comments from a variety of sources about their experiences with your business. While our consultants have an extensive range of experience in the restaurant, retail, petrol-convenience, grocery, hospitality, medical, HVAC, industrial chemicals, manufacturing, non-profit and government industries, it is our deep knowledge of predictive analytics in the customer experience space that differentiates us from other firms.

Meet the Founders

Randy Law, PhD PMP

CEO and Principal Consultant

Randy has enjoyed a professional career involving over two decades of business, consulting and analytics experience.  Prior to co-founding AIM, he was most recently Vice President of Analytics & Insights at Market Force, an industry recognized Customer Experience Management firm based in Louisville CO.  While at Market Force, Randy was hands-on in delivering analytics and consulting services to marquis clients such as Hilton Hotels, Travelodge UK, Five Guys Burgers, Smashburger, Raising Cane’s, Arby’s, Safeway, Publix, Phillips 66, British Petroleum, BigLots!, Ace Hardware and the Signet Group (Kay, Jared and Zales brands).  Randy has a PhD in Personality and Social Psychology (emphasis in Quantitative Methods) from the University of Texas at Austin and has been a certified Project Management Professional (PMP) from the Project Management Institute for over 15 years.

Irene Pérez Law, MPA


Irene’s career spans a variety of roles involving executive management responsibilities in operations, finance, human resources and contract management. Irene has worked for the State of Colorado in various finance and grant management roles and has extensive experience in nonprofit management having worked for American Solar Energy Society and Habitat for Humanity of Colorado. She has also served on various nonprofit boards including serving as treasurer for the Colorado Chapter of Amigos de las Americas. Irene earned a Bachelor of Arts in Sociology from Princeton University and a Master of Public Affairs from the University of Texas, Lyndon B. Johnson School of Public Affairs. In April 2019, Irene earned a Certificate in Social Responsibility from the Center for Ethics on Social Responsibility (CESR) of the University of Colorado, Leeds School of Business.

AIM Business Partners

AIM focuses on providing the best customer experience ecosystem insights and guidance available to our clients using leading edge measurement and analytics methods. We also collaborate with trusted business partners to provide additional services that broaden the value of what we offer that extends from outcome driven innovation and market research (including qualitative approaches) to strategic alignment, change management and implementation services.